FOX (NASDAQ:FOXA) and PROSIEBENSAT 1/ADR (OTCMKTS:PBSFY) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, valuation, earnings and institutional ownership.

Insider and Institutional Ownership

2.5% of FOX shares are held by institutional investors. Comparatively, 0.1% of PROSIEBENSAT 1/ADR shares are held by institutional investors. 17.5% of FOX shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current recommendations for FOX and PROSIEBENSAT 1/ADR, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FOX 2 9 13 0 2.46
PROSIEBENSAT 1/ADR 0 0 0 0 N/A

FOX currently has a consensus target price of $47.19, indicating a potential upside of 27.06%. Given FOX’s higher probable upside, analysts clearly believe FOX is more favorable than PROSIEBENSAT 1/ADR.

Profitability

This table compares FOX and PROSIEBENSAT 1/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
FOX N/A N/A N/A
PROSIEBENSAT 1/ADR 10.94% 39.90% 7.24%

Dividends

PROSIEBENSAT 1/ADR pays an annual dividend of $0.37 per share and has a dividend yield of 8.8%. FOX does not pay a dividend.

Valuation & Earnings

This table compares FOX and PROSIEBENSAT 1/ADR’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
FOX N/A N/A N/A N/A N/A
PROSIEBENSAT 1/ADR $4.61 billion 0.85 $532.37 million N/A N/A

PROSIEBENSAT 1/ADR has higher revenue and earnings than FOX.

Summary

PROSIEBENSAT 1/ADR beats FOX on 5 of the 9 factors compared between the two stocks.

FOX Company Profile

Fox Corporation operates as a news, sports, and entertainment company in the United States. The company operates through Cable Network Programming; Television; and Other, Corporate and Eliminations segments. The Cable Network Programming segment produces and licenses news, business news, and sports content for distribution primarily through cable television systems, direct broadcast satellite operators, telecommunications companies, and online video distributors. It operates FOX News, a national cable news channel; FOX Business, a business news national cable channel; FS1 and FS2 multi-sport national networks; and Big Ten Network. The Television segment acquires, produces, markets, and distributes broadcast network programming. It operates The FOX Network, a national television broadcast network that broadcasts sports programming and entertainment. This segment owns and operates 28 broadcast television stations. The Other, Corporate and Eliminations segment owns the FOX Studios lot that provides production services, including 15 sound stages, 4 scoring and mixing stages, 2 broadcast studios, theaters, editing bays, and other production facilities in Los Angeles, California. The company was founded in 2018 and is based in New York, New York. Fox Corporation operates independently of Twenty-First Century Fox, Inc. as of March 19, 2019.

PROSIEBENSAT 1/ADR Company Profile

ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. The company operates through three segments: Entertainment, Content Production & Global Sales, and Commerce. The Entertainment segment operates free TV stations, such as SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku, as well as distributes ProSiebenSat.1 HD stations. This segment also engages in the pay TV, online advertising, music, event and athlete marketing, and SevenVentures businesses. The Content Production & Global Sales segment produces and sells programming content under the umbrella of Red Arrow Studios. The Commerce segment engages in the consumer advice, matchmaking, experience and gift vouchers, and beauty and lifestyle businesses. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.



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