By 2050, global production of municipal solid waste is expected to increase from a huge 2.01 billion tons every year to a colossal 3.4 billion tons.
Despite increasing efforts to recycle some unwanted household goods, the destination for the vast majority solid waste is some form of landfill, releasing methane and other damaging greenhouse gases into the atmosphere.
As the world throws more away, global plastic production and consumption is also rising sharply – expected to soar from 350 million tons to 1.35 billion tons annually by 2050.
While increased waste and plastic demand both provide significant cause for concern, one Israeli company’s innovative technology promises a solution to both worrying trends at the same time.
UBQ, based in Kibbutz Tze’elim, emerged last year from stealth mode to unveil its solution converting unsorted household waste into a sustainable, bio-based, climate-positive thermoplastic material that can be used for commercial and industrial products instead of petroleum-based plastics.
Dubbed as “the most climate-positive material on the planet” by sustainability strategists Quantis International, the company is garnering significant international attention.
“We are taking a polluting material, turning it into a new natural resource and replacing a scarce material – that’s a blessing to the industry,” UBQ co-founder and chief executive Jack (Tato) Bigio told The Jerusalem Post.
“Many companies in the last 10 to 20 years have emerged with solutions that turn out to be flops in one way or another. Never again.”
Unlike the climate-negative plastics that dominate the market, such as PVC and polypropylene, producing one kilogram of UBQ material saves 11.7 kilograms of carbon dioxide equivalent emissions and a total industrial offset value of 14.5 kilograms.
In other terms, producing one ton of UBQ is equivalent to stopping the melting of 35 square-meters of arctic ice, or the sequestration of 540 trees over 10 years old. One industrial-level operational UBQ facility, with a capacity of producing 5,000 tons per year, is equivalent to taking 700,000 cars off the road for a single year.
Produced from unsorted household waste, the worldwide-patented bio-based product is a homogeneous composite material that can be mixed with plastics in the end-product plastic industry.
“One of first rules of sustainability is being cash-flow positive – if you want to change markets, you need to have an economic incentive,” said UBQ chief sustainability officer Christopher Sveen.
“People will be incentivized by environmental propositions but financial competitive nature accelerates the adoption cycles. We’re less expensive than plastics that come from oil.”
A glance at the company’s international and scientific advisory board is likely to instill confidence in customers. It includes Nobel Prize winner Prof. Roger Kornberg, celebrated nanotech specialist Prof. Oded Shoseyov, leading patent practitioner Dr. Ilan Cohen, sustainability pioneer John Elkington and former EU commissioner for climate action Connie Hedegaard.
Leading investors in UBQ include Sabra Dipping Co. founder Yehuda Pearl and Ajover Group CEO Albert Douer, the owner of 16 plastic factories in eight countries.
UBQ is currently working with some of the world’s leading food giants, DIY companies, automotive manufacturers and construction companies to implement its technology in their products. Next month, the Central Virginia Waste Management Authority will distribute an initial order of 2,000 recycling bins to citizens, all made out of UBQ’s recycled material.
“What UBQ is doing is taking all these valuable materials that are thrown away and bringing them back to life in an up-cycling way,” said Bigio.
“We’re replacing a very expensive and scarce resource and, all of a sudden, coming much closer to a circular economy. The value proposition is incredible.”
Seeking to grow quickly from its modest Tze’elim home, UBQ is hoping to secure expand via partnerships with major companies and licensing its technology to play a large role in filling the increased demand for plastic materials.
“The modularity, scalability and adaptability of the UBQ solution really enables us to go into a market where there’s a huge amount of waste or less, if we need to tailor to particular industries,” said Sveen.
“It is unique to be able to have so much flexibility on both the upstream (waste) and downstream (raw material and final product). That uniqueness will enable the company to expand to such a large scale in decades to come, to be in all areas.”
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